PRINCETON, NJ – June 4, 2025 – ThirdEye, a fast-growing company specializing in augmented reality and artificial intelligence (AR/AI) solutions for defense, emergency response, and enterprise markets, announced today it has been awarded a contract by the U.S. Department of the Air Force to develop the Modular Integrated Display Augmentation System (MIDAS)—a next-generation AR heads-up display designed specifically for use in Chemical, Biological, Radiological, Nuclear, and Explosive operational environments. 

As part of a broader U.S. Department of Defense (DoD) initiative, MIDAS addresses a critical capability gap by allowing Special Warfare Operators and other frontline personnel to maintain full situational awareness (SA) while wearing Mission-Oriented Protective Posture gear. The hands-free solution overlays real-time data directly in the user’s field of view, eliminating reliance on handheld devices when gloves, masks, and suits limit accessibility.

“MIDAS redefines how warfighters and frontline responders operate in high-threat environments,” said Nick Cherukuri, CEO of ThirdEye. “This is more than an AR headset—it’s a mission-critical solution that delivers real-time intelligence while preserving the full protective integrity of the gear. It marks a major milestone in our mission to equip those who serve in the world’s most challenging conditions.”

MIDAS features a monocular, transparent AR display integrated into standard protective masks, helmet visors, dive masks, and ballistic eyewear. This allows for unobtrusive visual overlays without obstructing natural vision. A proprietary contactless power and data bridge transmits HD video and power through non-conductive surfaces, preserving the protective seal and integrity of the gear. The system supports direct display of ATAK/SWAK mission systems, empowering operators to make rapid, informed decisions in dynamic environments. Its modular architecture ensures adaptability across a wide range of DoD and commercial personal protective equipment (PPE) platforms.

While MIDAS is developed for defense, its commercial potential is equally compelling. First responders—firefighters, rescue teams, and hazmat units—can use it to access building layouts, hazard alerts, escape routes, and team coordination tools in real time. In industries such as energy, oil & gas, and manufacturing, MIDAS enables workers in PPE to view diagnostics, instructions, or receive remote support—boosting safety, precision, and operational efficiency.

With a rugged, scalable design and cost-effective integration into existing protective gear, MIDAS is poised to transform field operations across military and industrial domains. Backed by DoD funding and growing market demand, ThirdEye is launching pilot programs with key first responder and industrial partners to accelerate adoption and drive scalable growth.

About ThirdEye

ThirdEye has developed a comprehensive AR/MR digital ecosystem that combines proprietary hardware and AI-powered software, optimized for government and enterprise deployment. The company is led by a senior team with over 25 years of experience delivering next-generation defense products. With a proven track record of deploying mission-critical solutions, ThirdEye is gaining traction across defense, aerospace, medical, telecom, automotive, construction, and energy sectors—positioning it for continued expansion across high-growth global markets.

Learn more: www.thirdeyegen.com
Media Contact: sales@thirdeyegen.com

In a bold move redefining enterprise and defense augmented reality, ThirdEye has officially launched a major upgrade to its AI/AR software ecosystem — transforming it into a comprehensive, unified no-code platform. Designed to empower organizations across industries like field services, healthcare, defense, and manufacturing, this upgrade consolidates ThirdEye’s industry-leading features into one intelligent, scalable solution.

The Vision: One Platform, Endless Possibilities

As organizations seek smarter, faster ways to digitize their workflows, the demand for seamless AR and AI integration has never been greater. ThirdEye’s latest software release answers that call with:

• No-Code App Creation Suite – Anyone, regardless of technical background, can now rapidly build, deploy, and customize AR workflows tailored to their organization’s needs — no developer required.

• Cross-Device Compatibility – Build once, deploy everywhere. The platform now supports native use across ThirdEye’s mixed reality glasses, mobile devices, tablets, and web dashboards.

• AI-Powered Remote Assistance – Enhanced real-time support with computer vision object recognition, auto-transcription, translation, and dynamic annotations — boosting field efficiency and reducing downtime.

• Integrated CRM & Task Workflow Engine – Assign, track, and optimize tasks directly within AR environments. Ideal for large field teams and mission-critical scenarios.

• HoloEye AI Integration – Native access to HoloEye, ThirdEye’s AI hologram system, enables users to create and deploy intelligent AR holograms for training, simulation, and guided instructions.

Why This Upgrade Matters

• Unified Experience – No more stitching together fragmented AR tools. ThirdEye now delivers an all-in-one ecosystem, streamlining implementation, training, and scaling.

• Lower Cost vs. Competitors – Compared to platforms like Unity or custom-built stacks, ThirdEye’s no-code environment significantly reduces total cost of ownership, with faster deployment and less overhead.

• Built for Enterprise & Defense-Grade Use – Features like secure login, offline mode, and DoD-compliant architecture make ThirdEye ideal for security-critical environments.

Use Cases That Come Alive

• Military & Defense Training – Deploy immersive AR combat simulations with real-time data feedback and mission replay — all without writing a line of code.

• Field Service Automation – Scan complex machinery, overlay guided instructions, and monitor technician performance through integrated CRM and analytics.

• Healthcare Remote Collaboration – Surgeons, nurses, and EMS personnel can collaborate hands-free using AI-guided procedures in real time.

• Manufacturing & Inspection – Automate quality control with digital twins, remote audits, and real-time defect detection through AI-enhanced AR overlays.

Looking Ahead

With this upgrade, ThirdEye moves closer to its mission of making augmented intelligence accessible and actionable for every organization. Whether you’re advancing the future of defense training or transforming frontline operations, this platform gives you the tools to scale — fast.

To learn more or schedule a demo, visit www.thirdEyegen.com or contact sales@thirdeyegen.com.

About ThirdEye Gen

ThirdEye is a leader in smart glasses and AR/MR software development. Its X Series Mixed Reality Glasses and ThirdEye Workspace App software platforms are being used by organizations around the world. Mixed reality glasses bring about a new era of hands-free human interaction by directly interacting with surrounding objects through the Internet of Things (IoT) or placing digital information directly into your field of view. While many companies use only smart glasses or software today, ThirdEye provides a full end-to-end package for its customers and employees. It has hundreds of software developers creating apps ranging from games to entertainment to enterprise applications, and its products are sold around the world. From everyday consumers to Fortune 500 companies, ThirdEye is bringing the power of mixed reality everywhere. Mixed reality can potentially change how the world operates, and ThirdEye's vision is to help generate the future.

#ThirdEyeGen #AI #AugmentedReality #DigitalTransformation #RemoteAssistance #NoCode #EnterpriseAR #SmartGlasses #HoloEyeAI

ThirdEye Visionary Prize Awarded to Arun C

We’re proud to announce that Arun Cherukuri has been honored with the ThirdEye Visionary Award, recognizing his outstanding contributions to the growth and innovation of our company.

Arun’s impact has been felt across multiple fronts — from driving forward marketing strategy and sales initiatives, to stepping up with event preparation and creative idea generation that pushed our brand to new heights.

Whether it’s planning major product launches, supporting enterprise partnerships, or simply bringing big energy and vision to every brainstorming session, Arun has shown what it means to be a true team player and forward-thinker.

Congratulations, Arun — and thank you for being a vital part of the ThirdEye journey. The future is brighter with your vision.

About ThirdEye Gen

ThirdEye is a leader in smart glasses and AR/MR software development. Its X Series Mixed Reality Glasses and ThirdEye Workspace App software platforms are being used by organizations around the world. Mixed reality glasses bring about a new era of hands-free human interaction by directly interacting with surrounding objects through the Internet of Things (IoT) or placing digital information directly into your field of view. While many companies use only smart glasses or software today, ThirdEye provides a full end-to-end package for its customers and employees. It has hundreds of software developers creating apps ranging from games to entertainment to enterprise applications, and its products are sold around the world. From everyday consumers to Fortune 500 companies, ThirdEye is bringing the power of mixed reality everywhere. Mixed reality can potentially change how the world operates, and ThirdEye's vision is to help generate the future.

#ThirdEyeGen #VisionaryAward #TeamSpotlight #ARLeaders #InnovationInAction #AugmentedReality #AI #smartglasses #technology

Thrilled to announce an exciting new partnership between ThirdEye and Exceed D.O.O. Beograd! As a leading provider of electronic devices in Serbia/Europe, Exceed brings extensive expertise in hardware sales, making them the ideal partner to introduce and expand the reach of our X2 Augmented and Mixed Reality Glasses and software—and future innovations—as well as their related accessories. Together, we’re ready to drive the next wave of AR technology into the Serbian market!

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About ThirdEye Gen

ThirdEye is a leader in smart glasses and AR/MR software development. Its X Series Mixed Reality Glasses and ThirdEye Workspace App software platforms are being used by organizations around the world. Mixed reality glasses bring about a new era of hands-free human interaction by directly interacting with surrounding objects through the Internet of Things (IoT) or placing digital information directly into your field of view. While many companies use only smart glasses or software today, ThirdEye provides a full end-to-end package for its customers and employees. It has hundreds of software developers creating apps ranging from games to entertainment to enterprise applications and its products retail around the world. From everyday consumers to Fortune 500 companies, ThirdEye is bringing the power of mixed reality everywhere. Mixed reality can potentially change how the world operates, and ThirdEye's vision is to help generate the future.

#AugmentedReality #AI #RealEye #ThirdEyeGen #smartglasses #technology #ExceedDOO #Partnership

We’re excited to announce a dynamic partnership between ThirdEye AR/AI and A3M!

A3M, a leading IT company specializing in software development for AI and AR/MR applications in agriculture, will join us in advancing innovation with Smart Glasses technology. As our software partner, A3M will enhance our offerings with support for ThirdEye’s RealEye platform and Mobile Device Management (MDM) solutions, driving impactful technology applications in the agricultural sector.

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About ThirdEye Gen

ThirdEye is a leader in smart glasses and AR/MR software development. Its X Series Mixed Reality Glasses and ThirdEye Workspace App software platforms are being used by organizations around the world. Mixed reality glasses bring about a new era of hands-free human interaction by directly interacting with surrounding objects through the Internet of Things (IoT) or placing digital information directly into your field of view. While many companies use only smart glasses or software today, ThirdEye provides a full end-to-end package for its customers and employees. It has hundreds of software developers creating apps ranging from games to entertainment to enterprise applications and its products retail around the world. From everyday consumers to Fortune 500 companies, ThirdEye is bringing the power of mixed reality everywhere. Mixed reality can potentially change how the world operates, and ThirdEye's vision is to help generate the future.

#AugmentedReality #AI #RealEye #ThirdEyeGen #smartglasses #technology #A3MProjekt #SoftwareDevelopment

ThirdEye Technologies supports the recent White House initiative to reinforce U.S. leadership in artificial intelligence. This guidance underscores the urgency of advancing AI capabilities to prevent strategic competitors like China from gaining a foothold that could compromise our security, economy, and foundational values.

The RealEye AI/AR platform from ThirdEye is driving advancements in defense and enterprise, powering real-time data analysis and integrating drone and smart glasses feeds. Given AI’s rapid evolution, any lapse in U.S. leadership may lead to an insurmountable disadvantage.

For America to retain its position, the next administration will need to build on recent government actions, including last week’s memorandum, to marshal public and private expertise, technology, and funding. This initiative will ensure the U.S. maintains a definitive lead in AI by the decade’s end and secures it into the future.

American industry remains essential to these efforts, and avoiding excessive regulatory obstacles will be key. The government, however, has a critical role in setting clear AI priorities, ensuring safe data sharing, eliminating domestic bottlenecks in energy and infrastructure, strengthening partnerships with allies, securing AI with robust cyber measures, accelerating AI adoption in defense and intelligence, establishing practical safety and ethical frameworks, and fostering transparency to earn public confidence.

Through a united push by both sectors—driven by urgency, innovation, and vision—the U.S. can secure its leadership in AI, keeping ahead of global challengers. The AI race is already underway, and America must act decisively to lead it forward.

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About ThirdEye Gen

ThirdEye is a leader in smart glasses and AR/MR software development. Its X Series Mixed Reality Glasses and ThirdEye Workspace App software platforms are being used by organizations around the world. Mixed reality glasses bring about a new era of hands-free human interaction by directly interacting with surrounding objects through the Internet of Things (IoT) or placing digital information directly into your field of view. While many companies use only smart glasses or software today, ThirdEye provides a full end-to-end package for its customers and employees. It has hundreds of software developers creating apps ranging from games to entertainment to enterprise applications and its products retail around the world. From everyday consumers to Fortune 500 companies, ThirdEye is bringing the power of mixed reality everywhere. Mixed reality can potentially change how the world operates, and ThirdEye's vision is to help generate the future.

#AugmentedReality #AI #RealEye #ThirdEyeGen #smartglasses #technology #Defense #WhiteHouse #US #MilitaryDefense

Press Announcement:

Memorandum of Understanding (MOU) Signed Between ThirdEye and Baskan to Accelerate AR Adoption Across Turkey, Azerbaijan Ankara, Turkey – ThirdEye, a global leader in augmented reality (AR/AI) solutions, and Baskan Savunma, one of Turkey's foremost defense and technology companies, are pleased to announce the signing of a Memorandum of Understanding (MOU) to deploy AR/AI/Defense solutions across Turkey. This strategic partnership aims to drive the adoption of AR technology across multiple sectors in Turkey, including defense, healthcare, education, and infrastructure development.

As part of this deployment, thousands of software accounts will be used across different verticals. “We are excited about this MOU with ThirdEye,” says Zeren T founder of Baskan. “This will be a partnership to deploy ai/ar/defense use cases across this region using ThirdEye technology.”

Under the MOU, ThirdEye's cutting-edge AR platforms, including the RealEye and HoloEye.AI systems, will be integrated into various applications to enhance efficiency, safety, and real-time decision-making. AR technology has been shown to increase productivity by up to 40%, reduce operational costs by 30%, and improve worker safety by 25%. This collaboration will enable Baskan Savunma to deploy AR solutions for remote assistance, field maintenance, logistics, and training across industries, with a focus on enhancing Turkey’s defense capabilities and modernizing its technological infrastructure. In addition, ThirdEye’s custom smart glasses will be deployed and customized for Turkey use cases.

Augmented reality (AR) is revolutionizing drone warfare by providing real-time data overlays, improving situational awareness, and enhancing operator decision-making. AR allows drone pilots to visualize critical information—such as terrain, weather conditions, and target tracking—without diverting their attention from the mission. This streamlined data presentation can increase targeting accuracy by up to 45% and reduce response time by 30% in combat situations. Additionally, AR-powered drones enable faster mission planning and execution, cutting operational costs by 25% and improving overall mission efficiency, making it a game-changer for modern defense strategies. This partnership reflects the growing importance of augmented reality in transforming how industries operate, ensuring Turkey remains at the forefront of technological innovation.

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About ThirdEye Gen

ThirdEye is a leader in smart glasses and AR/MR software development. Its X Series Mixed Reality Glasses and ThirdEye Workspace App software platforms are being used by organizations around the world. Mixed reality glasses bring about a new era of hands-free human interaction by directly interacting with surrounding objects through the Internet of Things (IoT) or placing digital information directly into your field of view. While many companies use only smart glasses or software today, ThirdEye provides a full end-to-end package for its customers and employees. It has hundreds of software developers creating apps ranging from games to entertainment to enterprise applications and its products retail around the world. From everyday consumers to Fortune 500 companies, ThirdEye is bringing the power of mixed reality everywhere. Mixed reality can potentially change how the world operates, and ThirdEye's vision is to help generate the future.

#AugmentedReality #AI #RealEye #ThirdEyeGen #smartglasses #technology #Defense #Turkey #Azerbaijan #MilitaryDefense

ThirdEye's Nick Cherukuri was included in Business Outline magazine's "The 10 Most Influential CEOs to Watchout - 2024"

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About ThirdEye Gen

ThirdEye is a leader in smart glasses and AR/MR software development. Its X Series Mixed Reality Glasses and ThirdEye Workspace App software platforms are being used by organizations around the world. Mixed reality glasses bring about a new era of hands-free human interaction by directly interacting with surrounding objects through the Internet of Things (IoT) or placing digital information directly into your field of view. While many companies use only smart glasses or software today, ThirdEye provides a full end-to-end package for its customers and employees. It has hundreds of software developers creating apps ranging from games to entertainment to enterprise applications and its products retail around the world. From everyday consumers to Fortune 500 companies, ThirdEye is bringing the power of mixed reality everywhere. Mixed reality can potentially change how the world operates, and ThirdEye's vision is to help generate the future.

#AugmentedReality #AI #RealEye #ThirdEyeGen #smartglasses #technology #TopCEO #BusinessMagazine

At ThirdEye, we are deeply committed to supporting our nation’s heroes as they transition from military to civilian life. Through our partnership with the SkillBridge program, we provide transitioning service members with the opportunity to gain valuable civilian work experience during their last 180 days of service.

By offering internships at ThirdEye, we aim to equip veterans with the skills and knowledge they need to succeed in the civilian workforce. We are honored to host a growing community of veterans and are proud to play a role in their journey toward new career paths.

At ThirdEye, we believe that the dedication and discipline veterans bring are invaluable assets to any organization, and we are thrilled to contribute to their future success through the SkillBridge program.

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About ThirdEye Gen

ThirdEye is a leader in smart glasses and AR/MR software development. Its X Series Mixed Reality Glasses and ThirdEye Workspace App software platforms are being used by organizations around the world. Mixed reality glasses bring about a new era of hands-free human interaction by directly interacting with surrounding objects through the Internet of Things (IoT) or placing digital information directly into your field of view. While many companies use only smart glasses or software today, ThirdEye provides a full end-to-end package for its customers and employees. It has hundreds of software developers creating apps ranging from games to entertainment to enterprise applications and its products retail around the world. From everyday consumers to Fortune 500 companies, ThirdEye is bringing the power of mixed reality everywhere. Mixed reality can potentially change how the world operates, and ThirdEye's vision is to help generate the future.

#AugmentedReality #AI #RealEye #ThirdEyeGen #smartglasses #technology #SkillBridge #DoD

ThirdEye is thrilled to be a 2024 Product Hunt Nominee for Innovative Technology Products!

About ThirdEye Gen

ThirdEye is a leader in smart glasses and AR/MR software development. Its X Series Mixed Reality Glasses and ThirdEye Workspace App software platforms are being used by organizations around the world. Mixed reality glasses bring about a new era of hands-free human interaction by directly interacting with surrounding objects through the Internet of Things (IoT) or placing digital information directly into your field of view. While many companies use only smart glasses or software today, ThirdEye provides a full end-to-end package for its customers and employees. It has hundreds of software developers creating apps ranging from games to entertainment to enterprise applications and its products retail around the world. From everyday consumers to Fortune 500 companies, ThirdEye is bringing the power of mixed reality everywhere. Mixed reality can potentially change how the world operates, and ThirdEye's vision is to help generate the future.

#AugmentedReality #AI #RealEye #ThirdEyeGen #smartglasses #technology

OpenAI's DALL-E can significantly enhance augmented reality (AR) software by generating high-quality, context-specific images and designs on demand. This capability is particularly impactful in fields like education, e-commerce, and interior design. For instance, in the education sector, DALL-E can create realistic 3D models of historical artifacts or biological structures, which can be integrated into AR applications to provide immersive learning experiences, potentially increasing student engagement by 60% and improving retention rates by 30%. In e-commerce, AR software powered by DALL-E can visualize custom product designs or home décor setups, leading to a 40% increase in customer satisfaction and a 25% boost in sales conversions. The ability to generate precise and tailored visual content enhances the AR experience, making it more interactive and personalized.

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About ThirdEye Gen

ThirdEye is a leader in smart glasses and AR/MR software development. Its X Series Mixed Reality Glasses and ThirdEye Workspace App software platforms are being used by organizations around the world. Mixed reality glasses bring about a new era of hands-free human interaction by directly interacting with surrounding objects through the Internet of Things (IoT) or placing digital information directly into your field of view.

While many companies use only smart glasses or software today, ThirdEye provides a full end-to-end package for its customers and employees. It has hundreds of software developers creating apps ranging from games to entertainment to enterprise applications and its products retail around the world. From everyday consumers to Fortune 500 companies, ThirdEye is bringing the power of mixed reality everywhere. Mixed reality can potentially change how the world operates, and ThirdEye's vision is to help generate the future.

ThirdEye is proud to be a Meta Llama 3.1 Partner. Llama 3.1 405B is the largest openly available foundation model with capabilities that rival the best closed-source models. ThirdEye’s RealEye AI platform helps to provide data and offers quick summarization and enterprise-level chatbots.

Leveraging Meta Llama 3.1 405B, ThirdEye's RealEye AI platform integrates augmented reality (AR) with health AI predictive analysis to revolutionize patient care. The substantial capacity of Llama 3.1, boasting 405 billion parameters, enables it to process vast amounts of medical data with unprecedented accuracy and depth. This capability is crucial for overlaying predictive models and real-time health data through AR interfaces, allowing healthcare professionals to visualize patient conditions in a more detailed and interactive manner. For instance, using AR, doctors can see a 3D representation of a patient's heart and assess predictive outcomes of various treatment options, leading to more informed and effective decision-making.

The RealEye AI platform, powered by Llama 3.1, excels at quick summarization, an essential feature for medical applications where timely and accurate information can significantly impact patient outcomes. With the ability to summarize complex medical documents and datasets rapidly, healthcare providers can stay updated with the latest research, patient history, and treatment protocols. This integration ensures that critical information is easily accessible and comprehensible, thereby improving the speed and efficiency of clinical decision-making. Studies have shown that AR-assisted surgery, supported by advanced AI models like Llama 3.1, can reduce operation times by up to 21% and improve precision by 30%.

Additionally, ThirdEye's enterprise-level chatbots, powered by Llama 3.1, offer robust support for both patients and healthcare providers. These chatbots can handle a wide range of tasks, from answering patient queries to assisting in diagnostic processes by cross-referencing symptoms with medical databases. The integration of AR enhances these interactions by providing visual aids and real-time data overlays, making the exchange more intuitive and informative. For example, a chatbot can guide a patient through post-surgery recovery steps, visually demonstrating exercises and monitoring progress via AR, thus ensuring a higher adherence rate to recovery protocols and improving overall patient outcomes.

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About ThirdEye Gen

ThirdEye is a leader in smart glasses and AR/MR software development. Its X Series Mixed Reality Glasses and ThirdEye Workspace App software platforms are being used by organizations around the world. Mixed reality glasses bring about a new era of hands-free human interaction by directly interacting with surrounding objects through the Internet of Things (IoT) or placing digital information directly into your field of view.

While many companies use only smart glasses or software today, ThirdEye provides a full end-to-end package for its customers and employees. It has hundreds of software developers creating apps ranging from games to entertainment to enterprise applications and its products retail around the world. From everyday consumers to Fortune 500 companies, ThirdEye is bringing the power of mixed reality everywhere. Mixed reality can potentially change how the world operates, and ThirdEye's vision is to help generate the future.