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ThirdEye CEO Nick Cherukuri Recognized Among Top AI Leaders of 2024 by Mirror Review

April 26, 2024

In the ever-evolving landscape of Artificial Intelligence (AI) and Mixed Reality (MR), visionary leaders play a pivotal role in shaping the future. One such trailblazer is Nick Cherukuri, the CEO and Founder of ThirdEye, whose groundbreaking contributions have earned him a prestigious spot among Mirror Review's esteemed list of The 10 Revolutionary AI Leaders of 2024.

Mirror Review, a leading platform highlighting innovation and excellence across various industries, recently acknowledged Nick Cherukuri's profound impact on the intersection of AI and MR. As the driving force behind ThirdEye, Cherukuri has spearheaded initiatives that push the boundaries of technological advancement, paving the way for transformative experiences in the digital realm.

ThirdEye stands at the forefront of innovation, leveraging AI and MR to redefine how we interact with technology. Through their groundbreaking solutions, they are reshaping industries and unlocking new possibilities in fields such as healthcare, education, manufacturing, and beyond.

In light of this recognition, ThirdEye invites enthusiasts and professionals alike to explore the dynamic world of AI and MR. By visiting their website at https://thirdeyegen.com/, individuals can delve into the latest developments, insights, and applications driving this technological revolution.

Join ThirdEye on their mission to harness the power of AI and MR, and be part of a future where innovation knows no bounds. Follow the conversation on social media using hashtags #ArtificialIntelligence, #technology, #TechNews, #MirrorReview, and #Metaverse.

About ThirdEye: ThirdEye is a pioneering force in the realm of Mixed Reality and Artificial Intelligence, dedicated to unlocking the full potential of these transformative technologies. Led by CEO and Founder Nick Cherukuri, ThirdEye is committed to driving innovation and pushing the boundaries of what's possible in the digital age.

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ThirdEye Announces DeepfakeAI Software for Department of Defense Use!

March 20, 2024

ThirdEye's DeepfakeAI software will enable users/organizations to verify their identity and automate removal of deepfakes of them online.

Deepfake's are estimated to cause over $5B+ in damages over the next decade and spread misinformation. In addition, the tool will allow users to check whether a text/audio/video file has been altered using AI.

To learn more about ThirdEye's DeepfakeAI, please contact sales@thirdeyegen.com or visit us at https://thirdeyegen.com


An Extensive Guide on How Smart Glasses Are Revolutionizing Healthcare

February 6, 2024

Have you ever felt lost and overwhelmed during a visit to the doctor? Have you experienced the complexity of navigating bustling hospital areas, as they look similar? According to reports, around 30 percent of people find this challenging. Navigating hospitals can be daunting due to the need for more clarity for patients and professionals.

Thus, to provide an unparalleled customer experience, hospitals need a solution for making healthcare more accessible, efficient, and user-friendly for the patients. One such effective solution is in the form of AR-enabled Smart Glasses. These powerful devices have various features to revolutionize the healthcare system.

Providing a seamless user experience is vital for any hospital as it ensures that patients receive timely and efficient care. It reduces waiting time and eases appointment scheduling. 

Join us on this exciting journey, where we will explore the general features of smart glasses and how Thirdeye Smart glasses are playing a key role in the healthcare industry. Further, we will examine how this technology is making healthcare simple and effective for all.

Features in AR MR Glasses Needed For the HealthCare Sector

  • Real-time Patient Data Display

Smart glasses should provide real-time display of patient data, including vital signs, medical history, and current medication status. This feature enables healthcare professionals to access crucial information, enhancing their decision-making and patient care.

  • Secure EHR Integration

Integration with Electronic Health Records (EHR) systems is essential, ensuring seamless access to a patient's complete medical history, diagnoses, lab results, and treatment plans. This integration streamlines patient assessments and treatment strategies for healthcare professionals.

  • Augmented Reality (AR) Imaging and Visualization

AR capabilities allow healthcare professionals to view complex medical imaging, such as 3D models or scans, directly on the smart glasses. This feature aids in visualizing and understanding anatomical structures, assisting in precise surgical planning and procedures.

  • Telemedicine and Remote Consultation

Smart glasses should support telemedicine, enabling healthcare professionals to conduct remote consultations and collaborate with colleagues. This feature expands healthcare access and facilitates timely consultations, especially in remote or emergencies.

  • Hands-free Voice Control and Documentation

Voice-controlled commands for note-taking and documentation reduce the need for manual data entry, improving workflow efficiency. Healthcare professionals can dictate patient information, notes, and prescriptions while focusing on patient interactions, enhancing productivity and accuracy.

How ThirdEye Smart Glasses Are Helping the Healthcare Sector

  • Remote Consultations

These cutting-edge glasses facilitate real-time video and audio, granting specialists a hands-free glimpse into the patient's perspective. This enhancement improves the efficiency and quality of remote medical interactions, ultimately advancing healthcare accessibility and patient care.

  • Augmented Reality Annotations

RealEye software enables medical professionals to provide visual instructions to on-site staff during procedures. This can be invaluable in guiding less experienced personnel or ensuring the precise execution of complex tasks.

  • Efficient Documentation

RealEye software allows for hands-free documentation, enabling healthcare providers to update patient records, review medical histories, and document treatment plans with ease. This not only improves record accuracy but also saves time.

  • Language Translation

Language barriers are a common issue in healthcare. ThirdEye's translation feature assists in breaking down these barriers, ensuring effective communication between patients and caregivers.

  • MR Scale for Measurements

Accurate measurements are crucial in healthcare. The MR Scale feature helps healthcare professionals quickly and accurately measure vital statistics, reducing the margin for error in diagnosis and treatment.

  • Surgical Guidance 

AR-based surgical guidance empowers surgeons with essential real-time patient data. Additionally, live imaging seamlessly displayed all info in their field of vision. This hands-free access enhances surgical precision and optimizes decision-making. It provides immediate, pertinent information and improves outcomes during operations.

  • Emergency Response

Providing quick and adequate response during an emergency is very critical. Modern-day paramedics leverage modern technologies to help them in this vital situation. Having proper knowledge of the patient's medical history is needed for making informed decisions. This is where ThirdEye smart glasses can be helpful by providing vital info to doctors.

  • Infection Control

One of the advantages of using ThirdEye's smart glasses is that they reduce the risk of infection. Smart glasses limit the interaction with the external device. It reduces potential contamination risks associated with the touch. Additionally, they provide hands-free treatment by providing vital info to the doctor. It also enhances efficient and hygienic workflow in hospitals. 

  • Patient's Experience

Today patient's experience is not limited to just medical care rather, it encompasses every interaction they have within the healthcare facility. A positive experience can lead to better patient outcomes. That is a very crucial element for the success of a healthcare institution. So, providing an unmatched patient experience is of paramount importance for any hospital. 

  • Competitive Advantage

RealEye and ThirdEye smart glasses provide hospitals with a distinct edge. These innovative tools foster enhanced patient care through instant access to critical data. That bolsters decision-making and outcomes. It streamlines efficient communication among medical teams. Thereby reducing response times, which plays a significant role in the patient's health.

  • Operational Efficiency

The integration of smart glasses and RealEye software can streamline processes. That reduces administrative overhead and allows professionals to focus more on patient care.

  • Telemedicine Potential

Telemedicine and remote consultations have become integral to modern healthcare, particularly after Covid-19. These tools can facilitate real-time communication between patients and medical professionals. Making healthcare services accessible and convenient.


The use of RealEye and X2 MR smart glasses by ThirdEye can significantly improve patient outcomes. It can enhance their satisfaction level by increasing operational efficiency. These glasses have long-term benefits for patients as well as healthcare professionals. Hospitals can also use these cutting-edge technologies to automate routine tasks that not only reduce paperwork but minimize redundant processes. Thus, undoubtedly, these innovative solutions have the potential to reshape the healthcare landscape.


Here’s How MR Smart Glasses are Improving Healthcare Economics

January 31, 2024

The burden of healthcare expenditures has long been a concern everywhere. It impacts not only the patients but also the service providers and policymakers. A recent surge in fuel and medical supplies prices further worsened the situation.

Additionally, the Great Resignation or the Great Reshuffle (an era where professionals resigned from their jobs during the COVID-19 pandemic) has also spared the hospitals. Today, they face a significant staff shortage. These challenges have impacted weaker hospitals, which are more likely to fail.  

Amidst these challenges, Mixed Reality (MR) smart glasses are poised to revolutionize healthcare economics. These glasses reduce operation costs and enhance efficiency. Further, they ease remote consultations to improve medical training.

ThridEye is one such organization that is pioneering in the field of mixed reality. Recently, we have developed RealEye. It is a game-changing software that can improve the healthcare economy. This blog explores its features and highlights how it can reshape healthcare.

Understanding Cost Challenges in Healthcare

  • Escalating Labor Costs

Hospitals struggle with the high cost of paying labor expenses. It makes up a substantial portion of their operational costs. As the healthcare workforce grows rapidly, so do salaries and wages. Further, the massive resignation and retirement of experienced professionals worsen the situation.


ThirdEye smart glasses can alleviate labor cost pressures. It enhances the efficiency and effectiveness of healthcare professionals. These wearable devices provide real-time information and guidance. For example, nurses wearing smart glasses can access patient records. It optimizes workflows and reduces labor overhead expenses.

  • Integration of New Technology

Introducing new technology has often led to inefficiencies in healthcare workflows. Rapid implementations and inadequate integration have resulted in workarounds that could improve productivity. However, hospitals need help to achieve the expected investment savings.

MR/AI smart glasses integrate into healthcare workflows seamlessly. It provides a hands-free interface for accessing patient data and medical records, which reduces the time spent on administrative tasks. Moreover, these glasses can be customized to integrate with existing hospital systems, which ensures a smoother transition to advanced technology while preserving productivity.

  • Risk and Reimbursement Complexities

Fee-for-service models often dominate the complex reimbursement structure in healthcare. It creates massive financial challenges for hospitals. Medicare reimbursements frequently fall short of actual costs. This situation makes it even more challenging for hospitals to manage their money and become financially stable.

By streamlining documentation, smart glasses can empower healthcare providers. It also maximizes their reimbursements. Through MR/AI-enhanced coding assistance, physicians can ensure accurate and complete records. It also mitigates the risk of denied claims. Additionally, smart glasses enable real-time access to patient data, which facilitates evidence-based decision-making and reduces the likelihood of costly errors.

  • Inefficient Patient Workflow

Poorly managed patient flow within hospitals leads to overutilization of emergency rooms. It not only delays surgeries but also extends the length of stay. Inefficient patient workflows also increase costs and impact the care quality.

MR/AI smart glasses can provide instant access to patient information and treatment plans. This information can drastically improve coordination between healthcare professionals. It also reduces delays in surgeries and improves patient outcomes. Smart glasses also enhance communication between departments for a seamless patient journey.

  • Labor Shortages and Talent Retention

The post-COVID era is also known as the Great Resignation Era. People have resigned from their jobs during this time, citing various reasons. In the U.S., around 47 million Americans quit their jobs in 2021. The majority of them were from the healthcare sector. This shortage of skilled labor, particularly nurses, poses a significant challenge for hospitals. Recruiting and retaining talent in a competitive market is essential and costly. Labor shortages can result in the need for expensive contract labor.

However, hospitals can overcome this challenge with the help of X-Series MR glasses. They can use these glasses to upgrade the existing professionals' skills, boosting their confidence and making them more efficient. These glasses reduce the reliance on expensive temporary staff, significantly controlling labor costs. Thus, it empowers healthcare professionals to provide exceptional care while managing costs effectively.

How RealEye Can Improve Healthcare Economics

●      Remote Expert Guidance

RealEye enables healthcare professionals to receive real-time guidance from remote experts. This feature can lead to more accurate diagnoses and treatment plans. It reduces the need for unnecessary in-person consultations and referrals. As a result, hospitals can optimize staff utilization. Thereby reducing the costs associated with physical consultations.

●      Digital Task Workflow

The software allows the creation of digital task workflows. It can be used for machinery and equipment maintenance. A.I. can do predictive analysis and generate tasks based on existing work instructions. So, hospitals can address equipment issues, preventing costly breakdowns and downtime. This predictive maintenance approach further minimizes repair and replacement costs.

●      M.R. Remote Assistance

RealEye facilitates remote assistance between healthcare professionals around the world. This capability not only streamlines the training processes. But it also reduces the need for on-site trainers. Thus, it ensures a faster and more reliable knowledge transfer. As a result, hospitals can significantly save on training expenses. They can also minimize errors due to inexperienced staff.

●      M.R. Annotations

MR annotation is a groundbreaking technology. It enables the expert professional to provide real-time guidance to the staff. This way, they can assist them even when not physically available in the hospital. It can be very effective in giving first aid in emergency cases. So, this feature can enhance surgical procedures. It also reduces the risk of complications and the need for follow-up surgeries.

●      Transcription

RealEye's transcription feature can automatically document patient interactions and treatment plans. This improves accuracy and reduces administrative expenditure. Hospitals can eliminate staff related to manual note-taking and data entry. RealEye digitizes paper and machine assets into digital format. It not only makes inventory and asset management more efficient. But also curtails the workload and thereby reduces the staff requirement.


Hospitals facing challenges demand innovative solutions. Mixed Reality (M.R.) smart glasses emerged as a transformative tool as it contributes to substantial cost savings for hospitals. Additionally, RealEye's integration capabilities further optimize hospital operations, which makes it a valuable tool for enhancing healthcare economics.

So, get ready to revolutionize healthcare economics and embrace the future.


Augmented Reality Robotics: Unleashing the Power of AI and AR

June 8, 2023

The convergence of augmented reality (AR) and artificial intelligence (AI) has paved the way for a new era in robotics. Augmented reality robotics combines the immersive capabilities of AR with the intelligence of AI-powered robots, revolutionizing industries and pushing the boundaries of human-robot interaction. In this blog post, we will dive into the captivating realm of augmented reality robotics, exploring the limitless possibilities and diverse applications that this fusion brings to various sectors.

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  1. Industrial Automation: Enhancing Efficiency and Precision Augmented reality robotics is transforming industrial automation. Discover how AR overlays digital information onto the physical workspace, guiding robots to perform complex tasks with enhanced precision. Explore how AI algorithms enable robots to leverage AR data visualization, improving assembly processes, quality control, and inventory management.

  2. Healthcare Innovation: Improving Patient Care and Surgical Procedures Augmented reality robotics is revolutionizing healthcare in remarkable ways. Experience how AR-powered robots assist surgeons with real-time visual overlays during complex procedures, enhancing precision and reducing risks. Learn how AI algorithms empower robots to interpret medical data, streamline diagnostics, and improve patient outcomes.

  3. Remote Assistance and Maintenance: Augmenting Technical Support AR robotics enables remote assistance and maintenance services like never before. Discover how AI-powered robots equipped with AR interfaces provide real-time visual guidance to technicians, allowing them to troubleshoot and resolve issues remotely. Witness how this technology saves time, reduces costs, and enhances efficiency across various industries.

  4. Education and Training: Immersive Learning Experiences Augmented reality robotics is transforming education and training. Explore how AR-powered robots create interactive and immersive learning environments, enabling students to engage with virtual objects and simulations. Witness how AI algorithms enhance the educational experience, fostering creativity and knowledge retention.

  5. Service and Retail: Enriching Customer Interactions In the service and retail sectors, augmented reality robotics is reshaping customer experiences. Learn how AR-powered robots provide personalized assistance, guiding shoppers through stores and offering interactive product information. Witness how AI algorithms enhance customer engagement and satisfaction.

  6. Urban Planning and Architecture: Visualizing Future Spaces Experience how augmented reality robotics revolutionizes urban planning and architecture. AR-powered robots can visualize proposed buildings and infrastructure in real-time, overlaying digital models onto physical environments. Discover how AI algorithms aid in data analysis, optimizing design choices, and improving project efficiency.

  7. Entertainment and Gaming: Blending Realities Augmented reality robotics opens up new possibilities for immersive entertainment experiences. Witness how AI-powered robots interact with virtual characters and objects, blurring the lines between physical and digital realms. Explore how AR gaming creates captivating adventures and social experiences.

The fusion of augmented reality and robotics ushers in a new era of possibilities. Augmented reality robotics enhances industrial processes, elevates healthcare standards, revolutionizes education, and transforms customer experiences. As this technology advances, it is crucial to address ethical considerations, ensure data privacy, and foster human-robot collaboration. Together, let us embrace the power of augmented reality robotics and unlock a future where the boundaries between the physical and digital worlds fade, leading to a more immersive, efficient, and interconnected society.

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Decoding the Enigma: Understanding AI Decisions through Explainable AI

May 25, 2023

Artificial Intelligence (AI) has become an integral part of our daily lives, revolutionizing industries and providing us with advanced decision-making capabilities. However, as AI systems become more sophisticated, concerns arise regarding their transparency and the ability to understand the decisions they make. This is where Explainable AI (XAI) comes into play. In this blog, we will delve into the concept of Explainable AI and explore its significance in interpreting and understanding AI decisions.

The Need for Explainable AI

As AI algorithms become more complex, they often operate as black boxes, making decisions based on intricate patterns and calculations that are difficult for humans to comprehend. This lack of interpretability raises numerous ethical, legal, and practical concerns. When AI systems make critical decisions affecting human lives, such as in healthcare or autonomous vehicles, it is crucial to understand why and how those decisions were reached.

  1. Transparency and Trust

Explainable AI helps build trust between humans and AI systems. When individuals understand how an AI model reached a decision, they are more likely to trust its outcomes. By providing explanations, AI systems become more transparent, reducing skepticism and fostering acceptance of AI technology.

  1. Regulatory Compliance

In some industries, regulations mandate the use of explainable AI. For example, in finance and healthcare, where decisions may have significant consequences, there are legal requirements to provide justifiable explanations for AI-based decisions. Explainable AI enables organizations to comply with these regulations while ensuring fairness and accountability.

  1. Detecting and Preventing Bias

Bias in AI systems is a growing concern. If AI models are trained on biased data, they may perpetuate and amplify existing societal biases, leading to unfair decisions. Explainable AI allows us to identify and mitigate bias by revealing the factors that influence AI decisions. By understanding the underlying biases, we can modify and improve the models to ensure fairness and equality.

  1. Enhancing Collaboration between Humans and AI

Explainable AI promotes collaboration between humans and AI systems. When AI systems provide explanations for their decisions, humans can intervene, correct errors, or suggest alternative approaches. This collaborative interaction leads to the development of more robust AI models and improves the decision-making process.

Approaches to Explainable AI

Several approaches and techniques are employed to achieve explainability in AI systems. Let's explore a few prominent ones:

  1. Rule-based Explanations: This approach involves generating explanations in the form of if-then rules. These rules map input features to specific decisions, making the decision-making process more transparent and understandable.

  2. Feature Importance: By assessing the importance of input features, AI models can provide explanations by highlighting which factors had the most significant impact on the decision. This approach is particularly useful in applications such as credit scoring or medical diagnosis.

  3. Local Explanations: Rather than explaining the entire decision-making process, local explanations focus on explaining specific instances or predictions. Techniques like LIME (Local Interpretable Model-Agnostic Explanations) help understand AI decisions on a case-by-case basis.

  4. Model Transparency: Designing AI models with built-in interpretability is another approach to Explainable AI. Techniques like decision trees, linear models, and rule-based systems are inherently more interpretable than complex deep learning models.

The Future of Explainable AI

Explainable AI is an active and rapidly evolving research field. Researchers and industry experts are continuously developing new methods and techniques to enhance the explainability of AI systems. As the field progresses, we can expect more standardized frameworks and guidelines for implementing explainability in AI algorithms.

Furthermore, regulatory bodies and policymakers are recognizing the importance of explainability and are working on establishing standards and regulations to ensure transparency in AI systems. This will play a crucial role in shaping


Revolutionizing Retail Industry: Unlocking the Benefits of Retail Brands Using AR

May 22, 2023

As humans, we cannot overstate the role and importance of technology in our evolution, from simple tools like bow and arrow to today's more complicated and modern equipment, technology has been the driving force behind innovation and progress. Also, it has significantly influenced our societies and our behavior

One such significant impact of technology can be seen in our purchasing behavior. With the launch of e-commerce websites and mobile applications, consumers can now shop from the comfort of their homes.  

However, new technologies like AR and virtual reality are set to revolutionize the retail sector from virtual trying of clothes to visualizing the look of the furniture in your room. The possibilities are endless. Hence, join us on this captivating journey as we unlock the benefits of AR in the world of retail.  

Benefits of Augmented Reality in the Retail Industry

  • Customer engagement

The covid era has seen a significant increase in the e-commerce sector. As a result, big brands are looking for new technology to increase customer engagement, leading to AR's implementation in the retail industry. This has helped industries in creating an immersive shopping experience. For example, Ikea, one of the leading furniture brands, has developed Ikea Place, an AR-enabled application, that allows customers to virtually place the furniture in their homes before purchasing it. 

  • Sales and conversion

Data from Shopify, a leading e-commerce platform, reveals that merchants integrating 3D content into their online stores experience an average conversion lift of 94%. This statistic highlights the remarkable impact of AR on driving customer engagement and purchase decisions. By offering immersive and interactive experiences through AR, retailers can create a unique and memorable shopping journey for their customers, increasing their likelihood of purchasing. 

In addition to conversion rates, AR can also play a crucial role in reducing return rates. By allowing customers to virtually try on products or visualize them in their own space, AR helps customers make more informed buying decisions, minimizing the chances of dissatisfaction and returns due to mismatched expectations. This not only saves costs for retailers but improves customer satisfaction and loyalty. 

  • Contactless experiences

The COVID-19 pandemic has accelerated the adoption of AR in contactless transactions, both in-store and online. AR can replace physical interaction with products, allowing users to virtually evaluate products through photo-realistic representations and view them from different angles, saving time, effort, and money. 

  • In-store displays

AR displays in retail settings are revolutionizing how brands engage with prospective shoppers. They offer dynamic and measurable advertising opportunities, providing valuable data for optimization while offering customers innovative and immersive experiences. The flagship store of PacSun's in Soho, New York, featured a jaw-dropping AR storefront video display that simulated window-shattering waves crashing against the shore, creating an immersive and attention-grabbing experience for passersby. It generated buzz and drove foot traffic. 

How Big Retail Brands Are Leveraging AR

With its styling application AR styling station, this cosmetic brand allows users to try cosmetic products virtually. This way, customers can buy products suitable for their skin type. This was one of the most significant barriers to online sales of cosmetic products. The application also has another version that allows users to try on footwear using their smartphones virtually. 

  • Amazon Room Decorator

You can access this handy application if you have an Amazon Prime membership. It is an innovative application allowing customers to visualize and plan their home decor and furniture arrangements virtually. The application uses AR technology to create 3D product models in the natural environment. This allows the customer to view the realistic representation of the product's appearance in their room. Which helps them to make a more informed and confident purchase. 

  • Gucci’s Try Them On App

Gucci, a luxury brand, has also leveraged AR technology to provide customers with the best shopping experience. It has developed an application known as "try on." Using this application, customers can virtually try their shoes and see how they will look on them. Gucci is also known as the first luxury brand to incorporate AR into its social media campaigns. 

  • Dulux: Paint your walls in AR

The implementation of AR has been broader than just the fashion industry. Dulux, a famous paint brand, has also implemented AR by creating the "Dulux Visualizer." This is one of its kind application that helps customers to see how different paints appear on their walls. The application uses the latest technology, like AR, to provide a real-time experience. The application has various features like color matching, a paint calculator, and product information which offers proper assistance to customers during the project. 


Today around 1 billion people use AR technology around the globe for different purposes. Out of this, around 32 percent of customers use them during shopping. And as we step into the future, the use of AR in the retail sector will increase. It enhances the customers' overall shopping experience, which is very important for any business. A happy and satisfied customer is likelier to become loyal and bring new business through positive reviews. So, are you ready to embrace the power of AR and transform your customers' shopping experience?


New Milestones in Augmented Reality Immersive Technology

May 11, 2023

Augmented Reality (AR) immersive technology has been rapidly evolving in recent years, and several new milestones have been achieved. Here are some noteworthy advancements and milestones in AR immersive technology:

  1. Enhanced Visual Quality: AR devices have made significant progress in improving visual quality, providing more realistic and immersive experiences. Higher-resolution displays, better color reproduction, and improved field of view (FOV) have enhanced the visual fidelity of AR content.

  2. Lightweight and Compact Devices: AR headsets have become more compact and lightweight, making them more comfortable to wear for extended periods. This advancement has increased user adoption and made AR more accessible to a broader audience.

  3. Gesture and Voice Control: The integration of advanced gesture recognition and natural language processing technologies has allowed users to interact with AR content using hand gestures and voice commands. This development has made AR experiences more intuitive and immersive.

  4. Spatial Mapping and Real-Time Occlusion: AR devices are now capable of mapping and understanding the physical environment in real-time. This allows virtual objects to interact with the real world, creating more convincing and immersive experiences. For example, virtual objects can now be occluded by real-world objects, providing a more realistic perception of depth and interaction.

  5. Persistent AR: Persistent AR enables the placement of virtual objects in physical space over an extended period. This means that AR experiences can persist even after the user leaves the environment, allowing for seamless interactions and continuity across sessions. Persistent AR has opened up new possibilities for gaming, education, and industrial applications.

  6. Multi-user Collaboration: AR technology has evolved to support multi-user experiences, enabling collaborative interactions between users in shared augmented environments. This advancement has immense potential in areas such as remote teamwork, education, and entertainment, where multiple users can interact with shared virtual content simultaneously.

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  7. AR Cloud: The concept of the AR Cloud involves the creation of a persistent, shared digital layer that overlays the real world. It allows for the synchronization of AR experiences across devices and users, enabling seamless interaction and information sharing. The AR Cloud has the potential to transform various industries, including navigation, social media, and location-based services.

  8. Improved Tracking and Localization: Advancements in computer vision and sensor technologies have enhanced the accuracy and robustness of AR device tracking and localization. This enables more precise positioning of virtual objects in the real world and improves the overall stability and quality of AR experiences.

  9. Integration with 5G Networks: The rollout of 5G networks provides higher bandwidth and lower latency, which is crucial for delivering real-time AR experiences. With 5G, AR applications can leverage cloud computing and offload heavy processing tasks, enabling more sophisticated and immersive AR content.

  10. Industry Adoption and Applications: AR immersive technology has gained significant traction across industries, including gaming, education, healthcare, architecture, manufacturing, and retail. Companies are increasingly leveraging AR to create engaging experiences, improve productivity, and enhance customer interactions.

These milestones indicate the continuous progress and growing potential of augmented reality immersive technology. As technology advances further, we can expect even more exciting developments in the field of AR.

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Experience newgen Virtual Try-On AR with ThirdEye Gen X2 MR glasses

April 27, 2023

The ThirdEye Gen X2 MR glasses offer a unique opportunity to experience virtual try-on AR technology in a whole new way. Virtual try-on AR technology allows users to try on products such as glasses, jewelry, and makeup virtually, without physically touching or wearing the product.

With the ThirdEye Gen X2 MR glasses, virtual try-on AR can be taken to the next level. The high-resolution display and wide field of view provide a more immersive and realistic experience, allowing users to see themselves wearing the product in a 3D virtual environment.

Click Here to buy X2 MR Glasses by ThirdEye Gen. Inc

This technology could be particularly useful for the retail industry, where customers could try on products virtually before making a purchase, without having to physically touch the product or be in a physical store. It could also be beneficial for fashion designers and makeup artists to showcase their products in a more interactive and engaging way.

Virtual try-on AR technology has become increasingly popular in recent years, with many companies around the world offering innovative solutions for various industries. Some of the global leaders in virtual try-on AR include:

  1. Perfect Corp: A global leader in beauty AR technology, Perfect Corp offers virtual try-on solutions for makeup, skincare, and hair color products. Its AR technology is used by major beauty brands and retailers around the world.

  2. GlassesUSA: A leading online eyewear retailer, GlassesUSA offers a virtual try-on platform that allows customers to see how glasses look on their face using their webcam or mobile device.

  3. Warby Parker: Another popular eyewear retailer, Warby Parker uses virtual try-on technology to help customers find the perfect pair of glasses. Its app and website allow users to see how different frames look on their face.

  4. Adidas: The global sportswear brand uses virtual try-on AR technology to allow customers to try on and customize shoes before purchasing.

  5. Ray-Ban: The popular eyewear brand offers a virtual try-on feature on its website and app, allowing customers to see how different frames look on their face.

While most of the companies are focusing on offering virtual try-on AR for the eyewear industry, X2 MR Glasses by ThirdEye Gen Inc, offers it's implementation in eyewear, apparel and sportswear industry, making it an unbeatable AR glasses product in the market.

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Overall, virtual try-on AR technology has become an important tool for many industries, and these companies are among the leaders in developing and implementing innovative solutions.


The Role of AI in Augmented and Virtual Reality

April 20, 2023

Artificial Intelligence (AI) is playing an increasingly important role in both Augmented Reality (AR) and Virtual Reality (VR) technologies. Here are some ways in which AI is shaping the future of AR and VR:

  1. Object and image recognition: AI-powered algorithms can be used to recognize and track objects and images in real-time in AR and VR environments. This enables more interactive and responsive experiences.

  2. Natural language processing: AI-powered natural language processing (NLP) can be used in AR and VR to create more realistic and engaging conversational experiences. For example, AI-powered virtual assistants can interact with users in a more human-like manner.

  3. Personalization: AI can be used to personalize AR and VR experiences based on user preferences and behavior. For example, an AI-powered VR game can adjust the difficulty level based on a user's past performance.

  4. Health and wellness: AI can be used in AR and VR to monitor user behavior and provide personalized feedback and recommendations on health and wellness. For example, AI can be used to track a user's physical activity and provide feedback on how to improve their exercise routine.

  5. Data analysis: AI can help analyze large amounts of data generated by AR and VR systems, enabling developers to gain insights into user behavior and preferences. This can be used to improve the user experience and optimize content creation.

  6. Real-time translation: AI-powered language translation can be integrated with AR and VR to provide real-time translation of written or spoken language. This can make AR and VR experiences more accessible to users who speak different languages.

  7. Education and training: AI can be used in AR and VR to create interactive and personalized educational and training materials. For example, an AI-powered virtual tutor can adapt to a student's learning style and provide feedback on areas where they need improvement.

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What are AR Projections?

AR (Augmented Reality) projections refer to the use of projection technology to display augmented reality content onto real-world surfaces, rather than relying on a smartphone or tablet screen. This technology uses projectors to create interactive, virtual content that can be projected onto walls, floors, or other surfaces, allowing users to interact with digital objects in real-time.

AR projections can be used in a variety of settings, such as museums, retail stores, theme parks, and advertising campaigns. For example, a museum might use AR projections to create an immersive exhibit that allows visitors to interact with virtual objects that are projected onto the walls and floors. In a retail setting, AR projections can be used to showcase products in a unique and engaging way, allowing customers to interact with the products before making a purchase.

AR projections require specialized equipment, such as projectors, cameras, and sensors, to accurately track the position and movement of users in the physical space. The technology is still relatively new and rapidly evolving, with new applications and use cases being developed all the time.

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AR projections for an immersive reader’s experience

AR projections can be used to create an immersive reader's experience that brings text to life in a new and engaging way. Here are some examples of how AR projections can be used in a reading context:

  1. Interactive Textbooks: By using AR projections, textbooks can be transformed into interactive and immersive learning experiences. Students can use their smartphones or tablets to scan pages and access additional content, such as videos, animations, and 3D models, that help to bring the text to life and deepen their understanding of the material.

  2. Storytelling: AR projections can be used to create interactive and engaging storytelling experiences. For example, a children's book might use AR to create animated characters that pop up on the page and interact with the reader as they turn the pages.

  3. Historical Context: AR projections can be used to provide historical context to written works. For example, an AR projection might be used to show a 3D model of a historical artifact or landmark mentioned in the text, allowing readers to see it in detail and gain a better understanding of its significance.

  4. Language Learning: AR projections can be used to create immersive language learning experiences. For example, a language textbook might use AR to provide students with virtual scenarios where they can practice speaking and interacting with native speakers in a more realistic way.

  5. Digital Libraries: AR projections can be used to create digital libraries that allow readers to access and interact with books in a more engaging way. For example, a library might use AR to create a virtual bookshelf where users can browse and select books, or to create virtual reading spaces that simulate the experience of reading in different environments.

Overall, AI is helping to shape the future of AR and VR by enabling more intelligent, personalized, and interactive experiences. As these technologies continue to evolve, the role of AI in AR and VR is likely to become even more significant.

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ThirdEye's CEO & Founder, Nick Cherukuri, was a finalist for the prestigious Ernst & Young Entrepreneur of the Year award for New Jersey!

April 14, 2023

Mr. Nick Cherukuri, CEO of ThirdEye Gen, Inc., is an award-winning entrepreneur, author, speaker, and researcher with multiple published patents on a mission to change human paradigms using AR/AI. He was awarded Forbes 30 Under 30 for enterprise technology, a finalist for Ernst & Young Entrepreneur of the Year & has spoken at major world tech conferences such as CES & AWE. He was the founding member of the prestigious University of Pennsylvania Augmented Reality/Virtual Reality club. In his spare time, Nick also enjoys heavyweight rowing, golfing, running, and doing charity work.

Forbes Technology Council Leadership / Forbes U30 profile:


His priorities include providing strategic leadership to ThirdEye, creating an appropriate growth strategy and identifying resources needed to execute such strategy and understanding technology trends in the industry, and positioning the company to be a leader in utilizing such technologies to drive revenue and profit growth. He is responsible for creating an environment and culture that enables the company to fulfill its mission by meeting or exceeding its goals, conveying the firm's mission to all staff, holding staff accountable for their performance, motivating staff to improve performance, and being responsible for the measurement, assessment and continuous improvement of profits. Nick is one of the well-known subject matter experts in the Augmented Reality & AI industries by having expertise, education, and multiple patents. Previously, he developed AR/MR & Mobile applications that were successfully deployed in commercial/consumer App stores that earned thousands of users. He has strong experience in product development involving research for advanced AR systems for commercial and consumer applications & an outstanding reputation as a technical innovator/leader with a strong vision and excellent analytical, problem-solving, leadership, and business skills; intense commitment to new/emerging technologies and business excellence. Solid track record creating the vision and roadmap for new technologies, serving as a focal point for technical interface with customers, and supporting/leading new business development efforts. Nick was the product director in the development of the complete digital Augmented/Mixed Reality (AR/MR) ecosystem with ThirdEye smart glasses hardware, firmware, software, device management, and services. Provided strategic guidance, system architecture, and technology roadmap development. Developed core software and hardware technology to enable new AR/MR experiences. Implemented visualization solutions on mobile Android platforms. Supported this growing AR/MR ecosystem with services including feasibility discussion, roadmap planning, de-risking, prototype development, and team building.


  • AB – Bachelor of Arts, University of Pennsylvania


  • Cherukuri, N., 2019. "System and Method for Large Data Augmented Reality Applications on Smartglasses.” US Patent (Pub. No.: US 2019/0018505 A1; Pub. Date: Jan. 17, 2019)

  • Cherukuri, N., 2019. “Sensor Fusion Augmented Reality Eyewear Device” US Patent (Pub. No.: US20200168000A1; Pub. Date: Nov. 25, 2018).

  • Cherukuri, N., 2019. “Gaze-based user interface for Augmented and Mixed Reality Devices.” US Patent (Pub. No.: US20200292813A1; Pub. Date: Mar. 13, 2019)


Augmented Reality a Game Changer For Online Gaming Industry?

April 13, 2023

Augmented reality (AR) has the potential to be a game changer for the online gaming industry. AR allows virtual objects to be overlaid on the real world, creating an immersive and interactive experience for players. This technology has already been used in popular games such as Pokemon Go and Ingress, which have attracted millions of players worldwide.

One of the main benefits of AR in online gaming is that it allows for a more immersive and interactive experience. Players can interact with virtual objects in the real world, making the gaming experience more engaging and realistic. This can lead to increased player retention and engagement, as players are more likely to continue playing a game that offers a unique and exciting experience.

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Another benefit of AR in online gaming is that it can help to increase social interaction between players. AR games can be played with other players in the real world, allowing for new forms of social interaction and community building. This can be particularly valuable for online games, which can often be isolating experiences.

Here are some popular augmented reality games and their global statistics:

  1. Pokemon Go: This game was released in 2016 and quickly became a global phenomenon. According to Sensor Tower, the game has been downloaded more than 1 billion times and has generated over $4.2 billion in revenue worldwide.

  2. Ingress: Ingress is an augmented reality game developed by Niantic, the same company that developed Pokemon Go. The game has been downloaded over 20 million times and has a strong community of players worldwide.

  3. Jurassic World Alive: This game allows players to collect DNA samples and create their own dinosaurs using augmented reality technology. The game has been downloaded over 10 million times and has generated over $100 million in revenue worldwide.

  4. Harry Potter: Wizards Unite: This game, also developed by Niantic, allows players to explore the wizarding world of Harry Potter using augmented reality technology. The game has been downloaded over 10 million times and has generated over $40 million in revenue worldwide.

  5. Minecraft Earth: This game allows players to build structures and explore the world using augmented reality technology. The game has been downloaded over 5 million times and has a strong community of players worldwide.

These statistics demonstrate the popularity and success of augmented reality games, with millions of players worldwide engaging with these games and generating significant revenue for developers and publishers.

Finally, AR can also offer new revenue streams for the online gaming industry. AR games can include in-app purchases, advertising, and other monetization strategies, which can help to generate revenue for game developers and publishers.

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Overall, augmented reality has the potential to be a game changer for the online gaming industry, offering a more immersive, interactive, and social experience for players, as well as new revenue opportunities for game developers and publishers.

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