From e-commerce to healthcare, augmented reality (AR) is enhancing various industries. It offers exciting new opportunities for brand recognition and word-of-mouth marketing. Whether the goal is to increase ticket sales or boost brand recognition, the benefits of AR are especially well suited to the entertainment industry.

The XD (3D, 6D, and 7D) experience in movie theaters is arguably the most obvious application of augmented reality in entertainment. The usage of AR, however, goes beyond this. Here are the top 5 ways that augmented reality is used in entertainment.

Storytelling in Films Using AR Like Never Before

Tech movies undoubtedly have a growing fan base in today's society. They appear to attract tech-savvy members of Generations Y and Z. In different ways, augmented reality technology has been experienced in several successful blockbuster films ever. For instance, in Iron Man, the superhero's outfit is equipped with potent augmented reality (AR) components that offer tons of real-time data so that Tony Stark can focus on what he does best. One of the most cutting-edge applications of augmented reality on a head-up display must be this one (HUD). 

You can also get a sneak preview of augmented reality in James Cameron's Avatar scenes and filmmaking. The large blue figure that Jake Sully rips apart is an enormous augmented reality (AR) device that provides a wealth of sensory experiences. More instances include the numerous spacecraft that use HUD displays to guide them or the sizable map in the HQ that displays the Na'vi's tree. 

• Travel/Discover via Portals

What if, like Doraemon, you had a door that could transport you anywhere? Sounds intriguing, no? Users can utilize their smartphone screens to transport themselves to different areas thanks to augmented reality, where they can explore, wander, and turn 360°. 

This feature can be used by marketers to construct a world that features their product, brand, or movie and allow users to explore it at their leisure. Through the creation of such an AR entertainment portal, "Aladdin, the Musical by Disney" allowed viewers to access the "Cave of Wonders" on their cellphones. 

• Mediated and Live Music

Music is more than just compiling a collection of your favorite tunes. When you enjoy a song, you frequently want to learn more about it, including the lyrics, composer, artist, and other details.

You may get all these facts with the use of augmented reality, including the dance videos on the track, artist biographies, and cover-up videos. Describing a song's narrative to you or demonstrating how the artist or band made, it can elevate live performances. 

An AR monument created by artist Katie Stout was displayed at Coachella, an annual music festival held in California, in 2018. The statue looked to be on the ocean floor when captured by the smartphone camera. 

• AR on TV: An Impressive Idea

It may be difficult to accept augmented reality on television at first, but there have already been several experiments with the technology, with more to come. 

What does it appear to be then? Consider receiving player biographies, real-time scores, and other pertinent information while viewing a TV show about, say, a soccer match.

Now, when you watch a soccer game on TV, the field view is quite limited because the majority of the screen is taken up by the match score, ads, and other things. You can fully enjoy the game on television with AR because there won't be any advertising or stats taking up screen space. 

• The Exterior of a Smartphone

According to a study, 60% of current AR games see the immersive experience as a key motivator for playing AR games.‍ When we talk about augmented reality in gaming, Pokémon GO is most certainly the first thing that springs to mind. The augmented reality game, which was released in 2016, won praise for encouraging users to exercise more. In reality, you need to look about to find your Pokémon. The majority of augmented reality (AR) games include players interacting with virtual characters and items in the real world via unique markers or geolocation, such as QR codes. 

By turning the AR paradigm and placing actual objects in a virtual environment, however, AR gaming has recently advanced to new heights. 

• Forever, Entertainment Will Change
  

AR is consistently developing cutting-edge solutions for the entertainment sector. Such cutting-edge technologies will be freely used by filmmakers, video game designers, theater organizations, and music producers to build a remarkable event that attracts millions of spectators and guests.