AR in Fashion, How Augmented Reality Transforming The Way Companies Engage Customers.

The ingenuity and brilliance that are at the heart of fashion have only been made more apparent by augmented reality. There is a reason why those who initiate clothing brands are called as designers: when customers are looking to enhance their wardrobe, they care about the design and appearance of apparel.

It is believed, nearly 80% of people focus more on how they look and what's trending in fashion. Augmented Reality (AR), immerses the products of industries in the real world to help customers better see how they could look in a particular attire. And that's not the only way AR fashion can be used. Fashion companies employ technology to allow customers to virtually try on things, learn more about their packaging and contents, and experience purchasing and wearing an item alongside their favorite wardrobe pieces. Let's see the benefits of AR in the fashion industry for consumers and business owners.

 Advantages of AR in Fashion

There is a reason why business owners in the fashion industry as well as customers desire to adopt AR technology. 

• Immersive customer Experience

Customers want to feel a piece of apparel before adding it to their closet when it comes to fashion. They may examine how the design will fit their style, body type, and even hair color by using augmented reality to try on clothing. To see what winning outfits they may create with the item, they can combine it with the clothing in their wardrobe. 

• Increased Profits through Lower Returns

Online buying can be challenging because it's easy to misjudge an item's size and feel that it doesn't fit you as well and might not look as you had anticipated based on the picture. Because of this, 30–40% of things customers buy are returned to the store, which has an impact on the brand's profitability.

AR clothing gives customers a better knowledge of how the items will fit into their wardrobes and complement their styles, thus, purchases are made with more assurance. Brands' profitability has already improved through AR and is expected to experience the same in the future.  

• AR Sets the Brand Apart from the Competition

Even though more and more customers are expecting merchants to use augmented reality technology, 52% of them say they are apprehensive about doing so. Because of this, apparel businesses that include augmented reality stand apart from their rivals while also exceeding consumer expectations. 

• AR Will Help Your Content Gain Popularity

Hardly anyone didn't utilize the social media filters at some point. You can't resist the urge to research how you'll appear with red hair or what type of eyewear would suit you the best even if you don't publish anything. For their content to go viral, fashion labels have previously experimented with filters and other augmented reality technology. You may find brands like Gucci, Calvin Klein, H&M, and Louis Vuitton doing this.  

• Consumer Trust in the Brand

The goal of AR technology is to boost consumer trust in a specific brand. Customers can tell that a brand cares when they can sense how passionately they want them to experience the products they provide. Customers become more familiar with the brand with every social media post, virtual try-on, and augmented reality outfit. 

• Greater Analytics Data

For marketers and data analytics, augmented reality (AR) is a priceless source of information when it makes brand designers happy by bringing customers closer to their concepts and attractive designs. AR's success in analytics led to the development of a distinct flow called "augmented analytics." It is beneficial to learn what clients think of the new collections, get their feedback, and base recommendations on them. 

• AR Is Environment-Friendly

With AR, sustainable fashion companies went above and beyond. Sustainable manufacturers developed digital clothing to combat the trend of utilizing clothing as an item that one wears only once. They can be worn, photographed, and shown by bloggers, fashion influencers, and everyone else without harming the environment. 

How Firms Are Using AR in the Fashion Industry

Even though some firms continue to question if investing in augmented reality technology is a good idea for their operations, many have already developed innovative ways to incorporate it into their sales strategies. 

Conclusion

A solution that benefits your organization in the short and long runs is integrating AR technology. Making it a part of your plan, though, might be challenging. If you're hesitant to assemble an internal team of experts who can turn an idea into reality, you may always turn to seasoned businesses for assistance.