Augmented Reality in Business: How and When to Use It?

AR Street View

Augmented reality (AR) is a technology that overlays digital information onto the physical world. Its been gaining traction in recent years with the development of new tools and platforms such as ThirdEye Gen Inc.'s RemoteEye, Microsoft’s HoloLens, Google Glass, and the Apple ARKit.

AR can be used in a variety of business settings, from marketing and advertising to training and customer service. Here are some of the key ways businesses can use AR:

1. Enhancing customer experience: Augmented reality is helping businesses enhance customer experience by providing interactive and engaging experiences. For example, retailers can use augmented reality to allow customers to virtually try on clothes and accessories. This allows customers to see how the items look on them without actually trying them on, which helps to create a more engaging shopping experience. Additionally, augmented reality can be used to provide customers with interactive product visualizations that allow them to explore a product in 3D before making a purchase. This can help customers make more informed decisions and can lead to increased customer satisfaction.

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2. Visualizing concepts: Augmented reality (AR) has the potential to be a powerful tool in the medical field, as it can aid in visualizing medical concepts in a more intuitive and interactive way. AR can provide a more immersive experience when it comes to learning medical concepts and procedures. For example, it can be used to provide a 3D visualization of anatomy, enabling medical students to interact with anatomical structures in a way that is not possible with traditional textbooks. AR can also be used to visualize complex medical procedures, as well as to help surgeons during surgery. Additionally, AR can be used to help diagnose and treat patients, such as by providing doctors with real-time information about a patient's condition. Finally, AR can be used to provide patients with a better understanding of their medical condition, helping them to make more informed decisions about their health.

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3. Interactive training: AR enables users to interact with virtual objects in real-world environments, providing a more immersive experience. AR can be used to simulate real-life scenarios, such as a machine operator training program, or to provide interactive instruction, such as a step-by-step guide to completing a task. AR can also be used to augment existing training materials, such as adding visual cues to diagrams and diagrams to training videos. AR can also be used for employee assessment and certification, allowing employers to quickly evaluate employee competency. AR has the potential to revolutionize employee training, making it more efficient and engaging.

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4. Improving customer service: Augmented reality can be used to improve customer service by providing customers with interactive experiences. For example, retailers can use augmented reality to provide customers with a guided tour of the store, product information and interactive demonstrations. Additionally, augmented reality can be used to provide customers with interactive customer service experiences. For example, customers can use augmented reality to get information on products or services, access customer service chatbots, and receive personalized recommendations. Augmented reality can also be used to create immersive experiences that can enhance the customer experience and make it more engaging. Finally, augmented reality can also be used to provide customers with additional product information such as product reviews, customer ratings, and product comparisons.

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5. Enhancing marketing campaigns: Augmented reality (AR) has the potential to enhance marketing campaigns by providing a unique and engaging experience for customers. AR can be used to provide customers with an interactive, immersive experience with products or services. For example, customers can use their mobile devices to view a virtual version of a product, with detailed product information, interactive features, and enhanced visuals. AR can also be used to create a more engaging environment at live events, such as providing customers with an interactive virtual tour of a venue or providing interactive experiences with product demonstrations. Additionally, AR can be used to create an engaging online shopping experience, with customers being able to virtually “try on” clothing or accessories and view detailed product information. Finally, AR can be used to create more engaging and memorable experiences for customers, such as allowing customers to take virtual selfies with their favorite celebrity or athlete.

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When deciding whether or not to use AR in your business, it’s important to consider if it’s the right fit for your industry, budget, and customer base. It’s also important to understand that AR is still relatively new and may require a significant investment of time and resources to develop and maintain. It’s important to weigh the pros and cons before diving into an AR project.