5 Innovative Examples Of Augmented Reality In Action

Augmented Reality in Action

Augmented reality (AR) is a technology that superimposes a computer-generated image on a user's view of the real world, thus providing a composite view. Here are 5 Innovative Examples Of Augmented Reality In Action:-

  1. Adidas AR Shoe Creator: Adidas recently introduced an augmented reality (AR) tool that allows shoppers to customize their shoes in real time. Customers can use their smartphones to select colors, materials, and logos to create a unique shoe design. 

The tool is available through the Adidas website, and customers can place their orders for the customized shoes through the website. Customers can also share their designs with friends on social media, allowing them to show off their unique style. 

Adidas is the first major sportswear company to use AR technology to give customers the ability to create their own customized shoes. The company hopes that the new tool will encourage more customers to purchase their products and help increase sales.

2. Ikea Place: Ikea’s AR app allows customers to place virtual versions of their furniture in their home before they buy it. This helps them visualize how the furniture will look in their home before they make a purchase.

The app also provides customers with product information, such as detailed measurements and assembly instructions. Additionally, it allows customers to customize their furniture with different colors, fabrics, and textures. This gives customers the ability to create a customized version of their furniture that fits their individual tastes.

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3. Lowe’s Holoroom: Lowe’s has created a virtual reality room with the help of Oculus Rift. Customers can use the Holoroom to design their dream kitchen or bathroom and see how the different products look in their space before they buy them.

The Holoroom uses 3D scanning technology to create a virtual version of the customer’s room. Customers can then select and customize products from Lowe’s inventory and see how they look in their virtual space. Customers can also use the Holoroom to get help from a Lowe’s associate who can provide advice on how to best arrange the products in their space. 

Lowe’s has also partnered with Houzz, an online home design platform, to give customers access to even more design options and products. Customers can browse through Houzz’s library of products and then add them to their Holoroom to see how they would look in their space.

4. Ogmento’s AR Games: Ogmento has created a series of augmented reality games that use a smartphone’s camera to turn the world around the player into a virtual playground. The games have been designed to be both educational and fun, with a focus on teaching about the natural environment and wildlife. Players can explore, interact with, and learn about the world around them, while solving puzzles and completing challenges. Ogmento's games are available for both Android and iOS devices.

5. Amazon’s AR View: Amazon recently introduced an AR view feature that allows customers to see what items would look like in their space before they buy them. Customers can use the camera on their smartphone to visualize how the product would look in their space. Customers can rotate the item to get a better idea of how it would look. The AR view feature is beneficial for customers because it helps them make more informed decisions about their purchases. It gives them the opportunity to see what the item would look like in their space before they make the purchase. This helps them avoid making costly mistakes and ensures that they are happy with their purchase. 

The AR view feature also helps Amazon stand out from its competitors by providing a more immersive shopping experience.

6. ThirdEye Gen Inc.'s AssistEye: AssistEye Platform by ThirdEye Gen Inc has shown the future of AR for Visually-Impaired Communities. X2 MR Glass along with the AssistEye platform helps vision-impaired individuals see more clearly by overlaying digital information on top of the real world. For example, the AssistEye Platform could be used to display the names of objects in front of a person, or to highlight obstacles in the person's path. This can be especially helpful for people who are partially sighted, as it can give them additional visual cues to help them navigate their environment.


Mixed Reality Glasses such as X2 have proved to be of immense use to people with the following diseases or conditions:-

  • Achromatopsia
  • Cataracts
  • Color Blindness
  • Hyperopia or Myopia
  • and many more

The device provides excellent AR features along with Digital 8X zoom, Optical Character Recognition, and a built-in UPC scanner application. ThirdEye Gen Inc.'s technologies can be customized to meet the specific needs of each user and can be adjusted to provide the right level of assistance based on the user's level of vision loss.

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Finally, augmented reality is also being used to enhance the experience of shopping online. Companies such as Amazon have developed augmented reality solutions that allow users to virtually try on clothes before they buy them. This allows users to get a better sense of how the item will fit them before they make a purchase.